Producers, broadcasters and distributors are venturing into largely uncharted territory as the COVID-19 pandemic upends production activities across the globe.
With ‘Weathering the Storm,’ Realscreen will examine the impact of the disruption upon various sectors of the non-fiction screen content industry, and reveal how different companies and stakeholders in the business are coping with the changing landscape.
Daniel Oron, co-founder and executive producer of Toronto’s Go Button Media, says the company is focused on “continuing the supply chain” for broadcasters.
“If you look at our industry, basically there’s a supply chain of television, right? It’s much like any supply chain. It’s conceived somewhere, then it’s developed, then it’s manufactured, then it’s sold,” he says. “We can’t, as an industry, flick a switch and then instantly go into production that day we’re allowed out of the house.”
The objective for Go Button, and other producers in the same boat, is to (as much as possible) keep development and production firing on all cylinders.
“How do we produce content in spurts over the next cycle of, say, 12 to 18 months that allows broadcasters to continue to function without relying wholly on their library or acquisitions that they are picking up from their competitors or other networks around the world?” Oron (pictured above with co-founder Natasha Ryan) says.
